purplepath.io
EffectiveDate: 22 April 2025
This Privacy Notice outlines thetypes of personal data that PurplePath collects, the purposes for which wecollect that data, our legal basis for processing, how we protect your data,and your rights regarding your personal data. This notice applies to allpersonal data collected through our website purplepath.io or when you use ourservices.
Controller: purple path GmbH
• Contact Email forPrivacy Matters: hello@purplepath.io
• Website: www.purplepath.io
We collect the following personalinformation from you:
• Identifying Information:This includes your email address, firstname, last name, phone number, and company name.
• Usage Data: Information about how you interact with our website,including pages visited, time spent, and actions taken.
• Technical Data: IP address, browser type and version, device type, andoperating system.
We process your personal data forthe following purposes:
• Service Delivery: To provide and manage the services you have requestedfrom us.
• Service Improvement: To enhance the quality of our services based on userfeedback and interaction.
• Web Analytics: To understand how our website is used, enabling us tooptimise the user experience (via Google Analytics).
• Marketing: To communicate with you about our services, promotions,and news that might be of interest to you, where you have consented or where wehave a legitimate interest in doing so.
Our legal basis for processingyour personal data under the UK GDPR and EU GDPR includes:
• Consent: Where you have given clear consent to process yourpersonal data for a specific purpose, such as receiving marketingcommunications.
• Contractual Necessity: Processing is necessary for the performance of a contractto which you are a party, or in order to take steps at your request beforeentering into a contract.
• Legitimate Interests: We may process your data when it is reasonably necessaryto achieve our legitimate business interests, such as improving our services,conducting web analytics, and direct marketing, provided these interests arenot overridden by your rights.
• Legal Obligation: Where processing is necessary to comply with a legalobligation we are subject to.
We may share your personal datawith the following categories of third parties:
• Analytics Providers: We use Google Analytics to analyse website usage. Googlemay process data outside the EU/UK; please refer to Google's own privacy policyfor details.
• Service Providers: Trusted third-party vendors who assist us in operatingour website and delivering our services, subject to appropriate data processingagreements.
Your personal data will not besold to or shared with any other third parties, except as required by law.
PurplePath is based within theEuropean Union / UK. Where we transfer personal data outside of the EU/UK (forexample, through the use of Google Analytics), we ensure appropriate safeguardsare in place, such as the use of Standard Contractual Clauses (SCCs) oradequacy decisions, in accordance with applicable data protection law.
We retain personal data only foras long as is necessary to fulfil the purposes for which it was collected,including for the purposes of satisfying any legal, accounting, or reportingrequirements. When data is no longer needed, it is securely deleted oranonymised.
Under the UK GDPR and EU GDPR, youhave the following rights concerning your personal data:
• Right of Access: You can request a copy of the personal data we hold aboutyou.
• Right to Rectification: You may correct any inaccurate or incomplete personaldata we hold.
• Right to Erasure: You can request the deletion of your personal data, undercertain conditions (also known as the 'right to be forgotten').
• Right to RestrictProcessing: You have the right torequest that we limit the way we use your personal data.
• Right to DataPortability: You can request thetransfer of your personal data to another organisation or to yourself in acommonly used, machine-readable format.
• Right to Object: You may object to the processing of your personal datawhere we rely on legitimate interests as our legal basis.
• Rights related toAutomated Decision-Making: You have theright not to be subject to decisions based solely on automated processing,including profiling, which produce legal or similarly significant effects.
To exercise any of these rights,please contact us at hello@purplepath.io. We will respond to your requestwithin one month. You also have the right to lodge a complaint with your localsupervisory authority (for example, the ICO in the UK or the relevant DataProtection Authority in your EU member state).
We implement robust technical andorganisational measures to protect your personal data against unauthorised orunlawful processing, accidental loss, destruction, or damage. These measuresinclude encryption, access controls, and regular security reviews.
Our website uses cookies toenhance your experience. Specifically, we use:
• Essential Cookies: Required for the basic operation of our website.
• Analytics Cookies(Google Analytics): Used to understandhow visitors interact with our website, allowing us to improve the userexperience. These cookies collect information in an anonymised form. You mayopt out of Google Analytics tracking by using the Google Analytics Opt-outBrowser Add-on.
By continuing to use our website,you consent to the use of cookies in accordance with this notice. You canmanage your cookie preferences through your browser settings at any time.
We may update this Privacy Noticefrom time to time to reflect changes in our practices or applicable law. Themost current version will govern our processing of your personal data and willalways be available on our website at purplepath.io. We will notify you of anymaterial changes where required by law.
If you have any questions aboutthis Privacy Notice or our data protection practices, please contact us:
Contact us at: hello@purplepath.io