Pipeline is Built.
Not Consulted.

We plan it with you. Then we go and build it.

Ask what a 90-day GTM plan for your company looks like
Click to start a conversation with the purple path assistant
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Trusted by growth teams at

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Reachdesk logo
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GetVocal logo
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Luigi's Box logo
DigitalWell logo

The Pain Is Real

Being Held Back By Marketing?

Campaigns exist. Pipeline doesn't.

Always something running. Rarely anything converting. Sales blames marketing. Nobody can prove what's working.

The Martech stack is broken.

CRM misconfigured. Data you can't trust. Reports that say nothing useful. Decisions made on gut feel.

Your buyers moved. You didn't.

Buyers now research vendors through AI and LLMs, not forms and gated ebooks. Ask your favourite LLM what your company does. Whatever comes back is what the market heard.

What We Do

We Don't Advise. We Build Your Strategy and Execute Fast.

purple path is a next-gen go-to-market operator for B2B tech companies. We embed senior operators, AI, and proven playbooks directly in your business.

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01

Go-to-Market Team

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Senior operators embedded in your team, doing the work, not telling you what to do from the outside. Positioning, ICP, product launches, sales enablement, go-to-market strategy and execution.

02

Demand Generation

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Visibility where buyers actually search now. Account-based marketing, paid media, SEO and LLM visibility, content, thought leadership, outbound. Demand spend concentrated on accounts showing real intent, not sprayed across a list.

03

MarTech & RevOps

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The infrastructure that makes marketing measurable. HubSpot and CRM setup, marketing automation, ABM stack, intent data, reporting and attribution. One source of truth for pipeline. A stack your team can actually run.

Fractional marketing experts illustrationDashboard card showing total customers growing 5.51 percent over a monthDiagram of HubSpot, Salesforce, LinkedIn, Claude, website and reporting connected to one hub
How We Work

Embedded. Not outsourced.

We work in your tools, your technology, your systems, and your reality. We bring what's missing, so things can get moving forward immediately. If you need marketing that actually gets the job done, there is a clear path forward. That path is purple path.

No
billing hours.
ramp-up pain.
decisions made by juniors.
Proof, Not Promises

You Might Have Heard of Us Already

Featured in
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SaaS Half Full podcastScale Your SaaS podcast
growth path

Listen to our podcast featuring amazing guests like Scott Brinker, Terry Virts, Taylor Jensen, and more.

Watch on YouTube →
Andy Culligan receiving the Marketer of the Year award
Awards

Andy Culligan, the CEO of purple path, won the Marketer of the Year award from Tekpon

“

What sets purple path apart is how they integrated with our team and own marketing. From strategy and visual identity to messaging, from content creation to distribution, they handle it all with speed and care. It's the first time we've had marketing that feels both focused on execution and outcomes.

Bernhard Bicher
Bernhard Bicher
Founder & CEO · Onedot
“

purple path adopted AI at the speed of light.

John Quinn
John Quinn
Founder & Executive Chairman · DigitalWell
“

Andy Culligan is one of the best B2B marketers I know and my former colleague.

Daniel Harari
Daniel Harari
Exited Founder, Investor & Board Member
“

purple path has been instrumental in our marketing operations journey. Markus didn't just support with setting up HubSpot. He understood our business first, then built the processes and automation around it. What used to be manual and messy now runs cleanly, and that helps us trust the data. If you're looking for a partner who treats your growth like their own, this is the team.

Ana Banta
Ana Banta
VP Marketing · GetVocal
“

purple path integrated our tooling, orchestrated the data and unlocked visibility through clear reporting across marketing and sales development, with a focus on an intent/signals framework. Instead of guessing how (branding/demand gen) campaigns perform, which accounts to go after and which ones to prioritize, our team gets actionable insights from our website, ad platforms, and 3rd party sources to align around, ready for automated outreach.

Matej Kukučka
Matej Kukučka
CMO · Luigi's Box

Your questions, answered fast

We understand if you want to move fast. We get it, we move at lightning speed too.

How quickly can you start?
Will you do the actual work, or will just produce shiny presentations?
Can you get full time people as well?
How does the pricing work?

Still have questions? Let's talk!

Talk to Us