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We build the plan with you and bring the team to help you grow pipeline.



The Pain Is Real
Always something running. Rarely anything converting. Sales blames marketing. Nobody can prove what's working.
CRM misconfigured. Data you can't trust. Reports that say nothing useful. Decisions made on gut feel.
Buyers are now researching vendors using AI tools and LLMs. If you're not visible there, a growing segment of your market doesn't know you exist.
purple path is a next-gen go-to-market operator for B2B tech companies. We embed senior operators, AI, and proven playbooks directly in your business.
Senior operators embedded in your team, doing the work, not telling you what to do from the outside. Positioning, ICP, product launches, sales enablement, go-to-market strategy and execution.
Visibility where buyers actually search now. Account-based marketing, paid media, SEO and LLM visibility, content, thought leadership, outbound. Demand spend concentrated on accounts showing real intent, not sprayed across a list.
The infrastructure that makes marketing measurable. HubSpot and CRM setup, marketing automation, ABM stack, intent data, reporting and attribution. One source of truth for pipeline. A stack your team can actually run.
How We Work
We work in your tools, your technology, your systems, and your reality. We bring what's missing, so things can get moving forward immediately. If you need marketing that actually gets the job done, there is a clear path forward. That path is purple path.
No billing hours.
Listen to our podcast featuring amazing guests like Scott Brinker, Terry Virts, Taylor Jensen, and more.
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Andy Culligan, the CEO of purple path, won the Marketer of the Year award from Tekpon
What sets purple path apart is how they integrated with our team and own marketing. From strategy and visual identity to messaging, from content creation to distribution, they handle it all with speed and care. It's the first time we've had marketing that feels both focused on execution and outcomes.
purple path adopted AI at the speed of light.
We understand if you want to move fast. We get it, we move at lightning speed too.
Still have questions? Let's talk!