purple path, the co-venture of four marketing expert entities, has finally hit the market. After a year of brainstorms, creative dinner talks, and long meetings, purple path was born. The team of owners have cracked the code for B2B SaaS businesses' Go-To-Market (GTM) strategies, and now, with purple path, the solution is available to the market.

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Who Do They Help?

They specialize in assisting B2B SaaS companies with annual recurring revenue (ARR) ranging from $30 million to $70 million and teams of 200+ in head count. This isn't just a problem for early startups, as one would assume. In fact, the bigger the company, the more intricate the marketing challenges.

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What Do They Do?

purple path doesn’t sit around just making pretty PowerPoints (though they can do that too). The business is designed to deliver results – and fast. Here's what the company brings to the table:

Positioning & Messaging

• Ideal Customer Profile (ICP) & Persona Research: Time to finally nail down that ICP and create compelling personas.
• Total Addressable Market Research: Understand the full scope of the market.
• Go-to-Market Strategy: Develop a strategy that aligns with business goals.
• Positioning & Messaging: Craft messaging that resonates and drives growth.
• Product Launch Communication: Ensure the product launch hits the mark with clear, effective communication.

Demand Generation

• Account-Based Marketing: Target key accounts with precision.
• Data Orchestration & Hygiene: Clean, organized data to fuel marketing efforts.
• Revenue Operations: Align sales and marketing to optimize revenue.
• Outbound & Sales Enablement: Equip sales teams with the tools and strategies needed to succeed.
• Digital Performance Marketing: Optimize digital presence for maximum impact.
• Media Planning and Branding: Create and execute media plans that build the brand.

Fractional Marketing Professionals

The team also includes fractional marketing individuals (or complete teams) to uplift internal teams that are overwhelmed with tasks. What sets purple path apart is the ability to drop expert marketers with years of experience into teams quickly. Their fractional marketing experts deliver fast, high-impact results. When workloads increase, they're there to strategically inject experienced marketing expertise.

They easily merge into existing teams, offering flexible options like hourly rates, project-based sprints, or even a part-time marketing partner (including Senior Leadership). It's all about finding the perfect fit. They generally like to roll up their sleeves and add some serious marketing horsepower to teams. Get ready to crush those goals and dominate the B2B marketing landscape.

How Do They Do It?

purple pickle is a collection of B2B SaaS marketing experts with over 50+ global wins under their belts. From senior leaders to content specialists, digital strategists, and product marketing masters, they've got the whole team ready to deliver results.

The business is built around abandoning generic approaches and focus on creating a holistic marketing strategy tailored to specific needs. They offer fast-track packages that address particular marketing challenges. They identify pain points and assemble a team of fractional marketing professionals to resolve them efficiently.

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So, Who Are They?

The founders of purple pickle include a Fractional CMO, a content agency co-founder, a digital strategist, and a product marketer. They noticed a troubling trend while working across various brands: companies with brilliant potential were struggling with their marketing strategies. Some had grand plans but couldn't lift them off the ground. Others had a vague idea of what they needed but lacked the expertise to turn it into a cohesive strategy. The result? Marketing strategies left undeveloped and teams feeling directionless.

purple pickle was born out of necessity to help these companies untangle their marketing challenges and get back on track.

Learn More about purple pickle.

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