Ever wonder what happens when four marketing minds huddle up and swap stories about the wild world of B2B scaleups?
That's the origin story of purple path. Working closely across multiple brands and also individually on others, a Fractional CMO, content agency co-founder, a digital strategists, and product marketer identified a recurring challenge. Companies with incredible potential were tripping over their metaphorical marketing shoelaces.
Sure, some companies had grand visions for their Go-To-Market strategy, but just wouldn’t, or couldn’t, get it off the ground. Others had a vague sense of what they needed, but lacked the expertise to pull it all together.
The result?
Marketing strategies in the corner, collecting dust bunnies, and frustrated teams feeling lost in the jungle of options.
Because of this purple path was born out of necessity, for those companies who needed (and continue to need) help.
The team of marketers wanted to ensure that the repeating challenges they see across the SaaS industry has a proper solution, guiding companies out of the marketing wilderness.
Andy is an Austrian-based, Irish marketing leader who specializes in revenue growth and scaling up SaaS businesses. He’s a strong advocate for aligning marketing and sales to close more deals.
With an extensive background in sales and marketing, Andy focuses on using a proactive and personalized marketing approach to sales. By executing the right channels with the right content to the right accounts (ABM), he has a recipe for growing revenue.
As a Fractional CMO, CRO, and Marketing Advisor, Andy helps sales and marketing teams focus on commercial success. His no-nonsense approach to Account-Based Marketing (ABM) motivates and excites teams, delivering better outcomes and driving revenue.
Personal: Andy has a knack for grilling and truly enjoys quality time with his family.
David is a Southern Californian, based in Central Europe. He is an experienced business professional who knows how content marketing drives success in the SaaS industry. A former CEO with a successful exit, he brings more than just content writing to the table. David is also the co-founder of Red Basket, a content marketing agency that has made significant impacts on B2B SaaS companies worldwide.
With a passion for the power of words, mediums, and strategic thinking, He helps businesses harness the full potential of content marketing. His global work shapes the content marketing strategies of various SaaS companies, ensuring they achieve their business goals through effective content.
Personal: Dave is also a wine nerd and loves spending time with his wife and two daughters.
Balázs is an experienced product marketing and go-to-market consultant who has worked with a variety of B2B SaaS companies over the past 8+ years. His mission is to optimize the collaboration between product, marketing, and sales teams, clearly communicating the value of solutions to target audiences.
Whether researching your total addressable market and ideal customer profile, crafting compelling product messaging, or developing marketing and sales enablement resources, Balázs supports your company in executing high-performing go-to-market strategies that drive results.
Personal: Balazs is an avid bicycle rider and enjoys time in his garden.
Markus is a seasoned B2B Marketing Ops and Demand Generation expert with a passion for action. His day starts with exploring new tools and trying out fresh ideas.
Specializing in Tech Stack, Growth & CRM, Markus excels in setting up and reporting with Salesforce, Hubspot, and other tools. His expertise extends to Sales Enablement, Sales Engagement, Data Enrichment, and API integrations. In Demand Gen and Digital Marketing, Markus is proficient in Google and Bing SEA, LinkedIn, Facebook, Lead Gen, GA4, GTM, and SEO.
Markus also has a strong focus on Revenue Operations and Data Orchestration. He understands the impact of online/offline campaigns and events, excels in ABM strategy and execution, and is skilled in measuring and interpreting funnel metrics, ROI/ROAS, pipeline, and revenue correctly.
Personal: Markus enjoys all things Sci-Fi & Fantasy, heavy euro board games, and particle physics.
