Ever wonder what happens when four marketing minds huddle up and swap stories about the wild world of B2B scaleups?

That's the origin story of purple path. Working closely across multiple brands and also individually on others, a Fractional CMO, content agency co-founder, a digital strategists, and product marketer identified a recurring challenge. Companies with incredible potential were tripping over their metaphorical marketing shoelaces.

Sure, some companies had grand visions for their Go-To-Market strategy, but just wouldn’t, or couldn’t, get it off the ground. Others had a vague sense of what they needed, but lacked the expertise to pull it all together.

The result?

Marketing strategies in the corner, collecting dust bunnies, and frustrated teams feeling lost in the jungle of options.
Because of this purple path was born out of necessity, for those companies who needed (and continue to need) help.

The team of marketers wanted to ensure that the repeating challenges they see across the SaaS industry has a proper solution, guiding companies out of the marketing wilderness.